Wednesday, November 28, 2007

The Persuaders

Douglas Rushkoff had an eye opener of a documentary on how crafty marketing has become, this article on viral marketing is just as revealing - it shows how the pros game Youtube.

"The members of my startup are hired guns – our clients give us videos and we make them go viral. Our rule of thumb is that if we don’t get a video 100,000 views, we don’t charge." -Dan Ackerman Greenberg

It must be an awesome feeling to pull off a viral video successfully. A fellow forum goon achieved e-fame by posting with a prank video about recharging iPods with onions, getting fellow forum mates to downvote negative comments, and using Digg to provide the initial surge. He's got more than 4 million views so far.


No comments: